What’s Working, What’s Not Working
First off, thank you to each one of you who’ve email the office, posted on Facebook, or responded to my first email. It’s amazing that when you reveal something in your life that is painful and potentially embarrasing, others share their experiences. I’ve realized that my challanges health wise have been faced by others and I’m not alone.
Now, let’s talk about some reality in today’s market. It doesn’t matter if you are online or offline. Virtual or have a physical store.
We had the blessing of working in multiple markets, with diverse clients, and diverse product/service offerings.
We also have our personal network of colleagues that we keep in communication with as well (people like Perry Marshall).
You might be exception to the rules we state here. All I am sharing is what I’ve seen and experienced.
What’s working well:
- Businesses that offer tangible solutions to problems, or tangible products with real value
- Products/Services that people are actively searching online for
- Patience in the sales cycle - willing to warm leads from cold visitor to warm lead to hot prospect
- Closing sales using the phone
- Multi-page websites versus landing pages
- Facebook fan pages
- Direct Mail
- Local business promotion using Google (Paid and Organic)
- AppointmentsWhat’s not working well (some things are not working at all, some things are very difficult)
- Selling programs/membership online (we’ve tried inexpensive programs up to high-fee programs) and getting them to stick in brutal. My friend and co-worker Matt has done a ton of research on this and the stick rate by month is about 4 months for these kind of programs.
- Getting people to attend and stay for an entire webinar
- Launching new ideas and getting quick traction
- Traditional squeeze pages
- Point of purchase sales for anything other than inexpensive, common items
- Email deliverability
- Traditional SEOThis is a short list of what we’re personally experiencing. Perhaps you’ve seen the same, or bucked the trend in one of these cases. I’d love to hear your thoughts. Post your comments below.
In the next few emails, I’ll go into some detail on these points as to why they aren’t working.
Stay tuned.
Bob Regnerus.